Beer Mad receives many requests for links from this site, so in order to save your time and mine, please read these guidelines before asking me to link to your site. It is my aim to provide a collection of links which lovers of real ale will find relevant as well as interesting. I will not link to sites which I don't personally consider fit in with the ethos of my site.
Please note that http://welcome.to/ sites will not be linked under any circumstances, as that domain always spits out pop-up windows that crash my browser. Sorry if this means your site is excluded, but I won't link to anything that causes that kind of problem.
What almost certainly will be linked from Beer Mad:
Brewers of traditional beer anywhere in Europe. Brewers who do not brew traditional cask or bottle conditioned may be included if I think their site includes material which could be of interest to real ale lovers.
Pubs, hotels, shops, mail-order companies etc. which sell traditional cask or bottle conditioned beers. The site must clearly show that the establishment is an outlet for traditional beers; sites where only passing reference to traditional beer is made will not be included. However, this rule may be relaxed if there's good reason to think that they have a good reputation for real ale (for example having been awarded a local CAMRA branch Pub of the Year accolade.)
Sites with information about brewery and pub equipment, where that equipment is relevant to traditional beer.
Sites about to tourism related to traditional beer, such as brewery tours.
Sites related to or run by beer consumer organisations, anywhere in Europe, such as CAMRA, the Real Ale Tasting Society, Zythos, etc.
Sites about beer festivals, commercial or non-commercial, where the festival is run to promote traditional beer.
Personal sites run by lovers of traditional beer, as long as they're not just "what I did on my holidays" type sites.
Sites related to magazines or other publications of interest to traditional beer lovers.
What almost certainly will not be linked from Beer Mad:
Sites rendered wholly or predominantly in Flash, unless there is a way to bypass it to navigate the site. Since these two technologies have terrible security holes in them and also don't work properly in all browsers, I have then switched off on my browser. So if they prevent me finding my way around your site, I'm not even going to try.
Sites designed to only work in Internet Explorer. There are published standards for Web sites which Microsoft has deliberately corrupted in order to abuse its near-monopoly. To link to such a site would be to collaborate in Bill Gates' desire to own the Internet.
Sites which have no relevance to traditional beer or interest to its lovers.
Sites outside Europe, unless they have a lot of content which is relevant to Europe.
Sites about pubs, hotels, etc. where there is no real feature made of traditional beers. For example, if all your site says about its beers is something like "We sell real ale" it won't be linked here.
Sites in any way inimical to traditional beer, unless their inclusion might have interest to real ale lovers.
Sites which launch too many annoying extra browser windows.
Sites which are so badly designed that you sit waiting for ages until the first bit of information appears. (Hey folks! stick height and width tags in your images and browsers can display the content while we're waiting for your graphics.)
Sites pushing a political viewpoint, unless it happens to be a viewpoint designed to benefit real ale.
What will never be linked from Beer Mad:
Sites containing racist, sexist, homophobic or overt religious material (although an exception will be made for the latter in the case of Trappist breweries.)
Sites run by, or on behalf of, any company, organisation or person known to be, or to have been, responsible for Spam or those who, in my experience, are too careless to prevent repeated virus transmissions from their computers.
Sites which require cookies, except where they're needed for legitimate purposes such as shopping. Beermad doesn't invade its visitors' privacy and doesn't like websites that do.
Unfortunately, due to a problem with my email script, it is currently not possible to send emails to Beermad. This should be restored when the new version is launched, hopefully by the new year.
Please note however that I reserve the right to completely ignore any of the above guidelines to either include sites that I personally like or exclude those I dislike.